Circulation Audit Board (CAB)

Since 1957, the CAB has been providing advertisers, marketers and media buyers with verified distribution data, delivering credibility to the media industry. Members interested in the data include advertisers, advertising agencies, research companies, stockbrokers and leading financial institutions.

Audits are conducted for Business, Professional & Specialty publications, Community & Community Language newspapers, Exhibition Organisers, E-Mail Distribution publishers, provider of Unaddressed Distribution and Web Site publisher members.

An Exhibition and Event Audit is an objective, third party confirmation of attendance claims and attendee demographics. The audit provides accountability and assures event participants that the numbers being presented about the event are accurate and impartial.

Endorsed by the Exhibition and Event Association of Australia (EEAA), the CAB Exhibition and Event Audit provides the only independent third-party verification of an event's attendance and demographic data.